Cookie Policy
Updated: 29/01/2025
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit websites. They help websites function properly, improve user experience, and collect analytics and marketing data.
How We Use Cookies At Xcelerate High Digital, we use cookies to:
Ensure Website Functionality: Necessary cookies help our website work as expected (e.g., navigating between pages).
Analyse Website Usage: Track user behaviour through tools like Google Analytics to improve website performance and user experience.
Enable Marketing and Advertising: Track interactions with search tags and advertisements. Provide personalised advertising (e.g., Google Ads).
Legal Basis for Using Cookies Under the UK GDPR and PECR (Privacy and Electronic Communications Regulations), we process cookies based on the following legal bases:
Consent: We require your consent for non-essential cookies such as analytics and advertising cookies.
Legitimate Interest: Some cookies are necessary for security, fraud prevention, and website performance.
Legal Basis for Processing
Under GDPR, we process your personal data based on the following legal bases:
Consent: When you voluntarily submit your contact details to us.
Contractual Necessity: To provide information about our services and enter into discussions or agreements.
Types of Cookies We Use.
We use the following types of cookies on our website:
Strictly Necessary Cookies
These cookies are essential for our website to function properly and cannot be switched off in our system.
Examples:
Session cookies for navigating the site.
Performance and Analytics Cookies
These cookies collect information about how visitors use our website.
Examples:
Google Analytics: Tracks pages visited, time spent on the website, and user flow.
Data collected: anonymised IP addresses, device/browser type.
Opt-out: You can prevent Google Analytics tracking by using the Google Analytics Opt-Out Tool.
Targeting and Advertising Cookies
These cookies track your browsing behaviour to provide personalised advertising and measure the effectiveness of our campaigns.
Examples:
Google Ads: Tracks clicks and conversions.
Search Tags: Monitors how users find our website through search engines or campaigns.
First-Party vs Third-Party Cookies
First-party cookies: These are set by Xcelerate High Digital to improve functionality and performance.
Third-party cookies: These are placed by external providers (e.g., Google Analytics, Google Ads, social media platforms).
Cookie Retention Period
The duration for which cookies remain on your device depends on their type:
Session Cookies: These expire when you close your browser.
Persistent Cookies: These remain on your device for a set period or until you delete them.
Details on Social Media & Embedded Content Cookies
Some pages on our website include embedded content from third-party services like YouTube, Facebook, and Twitter. These platforms may set cookies on your device when you interact with their content. Please refer to their respective privacy policies to learn more.
Managing Cookies You have the right to control and manage cookies on your device.
Here’s how:
Accept or Reject Cookies
When you first visit our website, you’ll see a cookie banner. You can:
Accept all cookies: Allow performance, analytics, and advertising cookies.
Customise preferences: Choose which cookies to accept.
Reject all non-essential cookies: Only allow strictly necessary cookies.
Browser Settings: You can manage cookies through your browser settings:
Google Chrome: Manage Cookies
Firefox: Manage Cookies
Safari: Manage Cookies
Microsoft Edge: Manage Cookies
Ad Preferences
You can manage how Google and other advertising platforms use your data here:
Explicit User Consent & Withdrawal Mechanism
You can modify your cookie preferences at any time by:
Revisiting our Cookie Banner (available in the footer of our website).
Clearing cookies from your browser settings and reloading our site.
Third-Party Cookies
We may use third-party services to improve functionality and marketing, such as:
Google Analytics: Tracks website usage and user behaviour.
Google Ads: Provides personalised advertising and tracks conversions.
Social Media Widgets: Allow content sharing (e.g., Facebook, Twitter).
These third-party services may collect data, including your IP address, device type, and interactions with our website. Please review their privacy policies for more details.
Your Rights Under GDPR and the UK’s Data Protection Act, you have the right to:
Be informed: Know what data we collect and how we use it.
Access your data: Request access to personal data collected via cookies.
Withdraw consent: Opt-out of non-essential cookies at any time via your browser or cookie preferences.
Erase your data: Request deletion of personal data collected through cookies.
To exercise your rights, please contact us at [email protected].
Updates to This Policy
We may update this Cookie Policy from time to time. The latest version will always be available on our website. If we make significant changes, we will notify you via email or through a prominent notice on our website. Please check this page regularly for any changes.
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